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Veterans ASCEND Podcast

Episode 21-43

Hustle Trucks

As commercial rents rise, forcing many urban storefronts to close, little shops are popping up all over town with a temporary home that invites customers to shop—while they can. Launching a pop-up doesn’t have to mean breaking the bank. Hustle Trucks start at just $100 per day.

Sara Van Ells

Robyn Grable

Hustle Trucks and The Van Plan



When you rent your Hustle Truck, mileage, cleaning, and insurance are included. You’ll pick up your truck and return it when it works for you, we’re flexible. your own store on your own terms.

The OG Hustle Truck. This unique space is a fully equipped shop on wheels with a customizable inside. The truck itself is 7 1/2 feet wide and 18 feet long, it fits right into a regular parking spot. The interior is 6 1/2 feet tall by 7 feet wide by 15 feet long; includes custom built-in and moveable shelving units. Foot traffic is 100 because you take it right where your customers are. Fully wired for electricity, well lit and well ventilated, there are backup cameras in place for easy driving and parking. Steps make it accessible and the interior is a blank canvas. 



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